Would You Like To Advertise Directly To Patients Who Physically Visit Your Local Sleep Centers?

How About To Patients Who Physically Visit Any Local Physicians Office You Desire?

Watch Full Demonstration of How and Why to Geofence for Sleep

Contact Us Today To Get Started!

At Sleep Apnea MD we are constantly looking to bring the latest edge in marketing to the Dental Sleep Community! We are very excited to bring this form of marketing and advertising to the community and for the first 20 dentists who sign up we’re giving a discounted lifetime impression rate!  

Be sure to take advantage of this before your competition does, we’re only able to offer this service on a territory basis. Meaning if we already work with someone in your area and they are targeting specific sleep centers & physician’s offices we won’t be able to target them for you as well

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With the latest in mobile technology we’re able take digital advertising to the next level. This evolution in mobile advertising is known as “geo-fencing”. Geo-fencing allows us to bridge the gap between people’s physical behavior with digital advertising. When a person physically gets up and goes somewhere there is pretty strong intent.

  • Someone who goes to a car dealership is most likely highly motivated to buy a car.

  • Someone who enters a clothing store to shop has pretty strong buyer intent.

  • Someone who goes to the doctor is health conscious.

  • Someone who goes to a sleep center is highly motivated to fix their sleep problems.

With the power of geo-fencing we’re able to capture the mobile ID of any mobile device entering a very specified area such as a specific building and then begin showing them digital display ads on over 600k+ apps on their phones for up to 30 days!

The power here comes with the precise targeting and lack of waste in your advertising spend. We ONLY advertise to people who enter the geo-fenced area, this ensures your advertising dollars are being spent very intelligently and only on people who have very strong intent.

Naturally the best places to target geo-fencing in the Dental Sleep industry are: sleep centers and local physician’s offices. Especially physician’s offices who you already have a pre-existing relationship with that already refers patients.

So How Does This All Work?

  1. We identify and geo-fence the specific locations of the sleep centers and physician’s offices you desire.

  2. A patient visits one of the targeted locations and enters with their mobile phones location based settings on and their mobile ID is then captured and ready for us to serve ads to (90% of people leave location settings on, you can’t use GPS without it).

  3. When the patient opens up one of the 600k+ apps available for advertising they will begin to see our digital banner ads. We can continue to show them ads for up to 30 days after they leave the geo-fenced zone.

As you can see the process is simple yet powerful. For the high levels of technology behind making this work the actual process for us to use it for marketing is straight forward. The reality is EVERYONE nowadays is hooked on their mobile phone for one reason or another. And everyone means everyone, gone are the days where baby boomers and our elders don’t use smartphones. We’re midway through 2018 and you’d be rather hard pressed to find someone who doesn’t have and frequently use their mobile phone. This revolution is what has made geo-fencing such an efficient and effective method for advertising, combining the power of mobile advertising based on people’s intent (where they physically visit) is the next huge thing in marketing & advertising.

A Few More Things to Consider With Geo-Fencing for Dental Sleep

No Competition Yet

It’s almost guaranteed the other dentists treating sleep in your area are not engaging in geo-fencing at this time. Geo-fencing has been around for about a decade; however, up until quite recently it has only been accessible to larger companies. Newer technology has brought the cost of geo-fencing within the price range of local businesses.

This is a tremendous opportunity to take advantage of, somewhat akin to search engine marketing a decade ago, it wasn’t too long before everyone started waking up to the power of getting search engine traffic, the same thing will happen when more people learn and understand about the power of geo-fencing.

Excellent Brand Awareness & Direct Response

The whole genius behind geo-fencing is being able to directly focus our advertising to people with strong intent. So naturally there will be patients who see the ad one time or two times and end up calling to get more information and schedule an appointment. However, there will be people who don’t respond right away but very well may be responsive given some time.

An example of brand awareness at work is someone who goes to a sleep center. We all know they more than likely will get prescribed a CPAP. We also know that there is a good chance that patient will in time discontinue wearing the CPAP.

These are the exact patients that you want your brand awareness to be high with! The direct response will come from those patients who go to the sleep lab and dread the idea of having to wear a CPAP, these are the patients who will more than likely contact you right away after being displayed an ad.

Smarter Than TV & Radio

Many dentists waste A LOT of money on TV/Radio ads. While there are occasions of these methods working more often then not it ends up being a big waste of money. The reason being is that you’re advertising to people with NO INTENT. You’re only hope lies in that the general demographic you are seeking is listening or watching the right channels or stations that your ads run on.

The game changer with geo-fencing is in intelligent and efficient targeting. The term “waste” is used in the advertising world, this refers to the % of views or impressions of your ad that are not relevant. With TV and radio the waste is very high and the campaign is not very efficient.

Whereas we have the opposite with geo-fencing, there is over 90% efficiency and very little waste, and you’re combining that high efficiency and low waste with targeting individuals who have shown actual physical intent!

Can your advertising dollars be more intelligently spent?

Excellent Reporting

An important aspect of running intelligent advertising campaigns is understanding what worked the best so you can improve and scale your efforts. The reporting gives us tremendous insight into which offices and locations are giving us the most action. We can see the impressions, clicks, calls, form submissions and even physical office visits from patients that have visited a target geo-fence and then subsequently visited your office.

This is powerful! We can identify which local physician’s offices and sleep centers are giving us the best results and turn off poorly performing offices to target new ones or ramp up impressions to those that perform well. We will get all this information to make intelligent decisions from the in-depth reporting.

Contact Us Today To Get Started!

At Sleep Apnea MD we are constantly looking to bring the latest edge in marketing to the Dental Sleep Community! We are very excited to bring this form of marketing and advertising to the community and for the first 20 dentists who sign up we’re giving a discounted lifetime impression rate!  

Be sure to take advantage of this before your competition does, we’re only able to offer this service on a territory basis. Meaning if we already work with someone in your area and they are targeting specific sleep centers & physician’s offices we won’t be able to target them for you as well

Your Name (required)

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Phone Number (required)

Your Message