Have you separated your dental site from your sleep site? Don’t make the mistake of using your dental site to try and draw sleep patients.
The most important branding aspect will be your website. Having a website dedicated to dental sleep helps you to stand out from the crowd.
It also makes it much easier for potential patients to digest your information. The reality is most patients don’t know much about obstructive sleep apnea, and even more have no idea that a dentist can offer them a great treatment alternative.
The grave error many dentists make is to just put one page on their general dentistry site dedicated to sleep. Most patients will never see this page and many will click off the site thinking they did not find what they were looking for.
Don’t make this mistake if you are serious about sleep!